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Jobs - Advertising/Marketing/PR
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Head Of E-Marketing
Head of E-Marketing - SW London - $50K+

My client is a market leading provider of multi-platform services, currently they are looking for an experienced Head of E-Marketing to join the team.

You will be fully responsible for the following:

*Financial accountability for the digital marketing department
*Full responsibility for technical SEO implementation, maintenance and ongoing analysis
*Full responsibility for e-mail strategy including, technical build strategy, industry best practise and optimization of delivery and response
*Maintenance and growing of affiliate networks and programs, including external affiliate engines
*Responsibility for management of e-marketing team
*Management and negotiation of third party suppliers to ensure best value and service obtained
*High level client liaison and presentation
*Budget handling and management
*In-depth analysis and reporting of marketing activity
*Competitor analysis research
*Management of third party agencies
*Aiding account management on new business and any opportunities to drive additional revenue through existing partners.

EXPERIENCE:

*5 - 8 years Digital experience with a comprehensive understanding of all digital marketing channels and able to form properly integrated marketing strategies.
*2 years specialist hands-on experience within a channel e.g SEO, SEM, Email or affiliates (not through agency)
*CRM and behavioural analysis campaign experience
*Specific R.O.I SEO implementation beyond agency engagement
*Experience of working with global affiliate engine
*Experience of analytics integration to front end websites would be preferable
*Managing a team of technically focused staff
*Supplier management and negotiation experience
*Proven experience and results in key digital campaign delivery
*Agency side preferred to client side

SKILLS:

*Proficient in HMTL Coding
*Good understanding of Java
*Super user of analytic, email and PPC tools and platforms
*Experience of database integration, data migration - preferably email specific
*Comprehensive technical knowledge of onsite and offsite SEO
*Excellent knowledge of internet technology and associated trends
*Strong communication skills and ability to build excellent internal and external relationships

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